TARGET

The PRS Media market is a little sector that it looks two sales leads: the persons involved in the work and the people who are simply fans.

In the first case there are people inside the motorworld for work on the national and international countries and they need to have enough media spaces about their activities. This situation must be focused to own target so it is possible to have the best strategical result.

The second case concern the fans: their "motors hungry" must be satisfied with a easy and high-level media communication by web, magazine or tv. Nowaday the market is full of products and the fan could have some diffcults to find the best product adapt to his demand. This kind of fan lives on great emotions and the magazine success is come close the first one with this world, sometimes so far and unreachable.

These two type of customers are our main target and on their we based our daily research about marketing and media.